The News Sun

It's not all about specs or sports

We have no problem with the Tourist Development Council's plans to reorganize how it distributes tourist tax dollars in marketing the county. In fact, we think it makes sense. By allotting larger percentages in more general categories the council will have more flexibility.

We do, however, have serious concerns about the TDC's commitment to arts and culture. Having been overlooked and done out of its mandated allotment for years -- the money has since been given to the Heartland Cultural Alliance -- it will take time for the TDC to regain the art community's trust, especially because no one with a cultural or artistic background sits on the board.

This rift comes at the worst possible time -- Highlands County is evolving into an exciting center for culture.

This year Sebring and Lake Placid were each chosen to host significant historical displays - one put together by the Smithsonian, the other by the state.

We were selected because the county is centrally located, has the necessary infrastructure, and the interested volunteers. Outsiders already see what the county has to offer.

Central Florida attracts creative artists. Dozens of them collaborated on the Lake Ridge Project, for example -- an exhibit of painting, drawings and photographs reflecting the nature and wild life that exist all around us. This free display, now at the Antigallery in Kenilworth Lodge, is so well received it will travel to public libraries throughout the state.

With projects like these we have more to offer visitors every day.

Lake Placid added yet another mural, four new art galleries opened in Sebring and three new restaurants are serving up Italian, Latin and Mexican cooking in Avon Park. The Champion for Children Theater on the Circle in Sebring will open later this year -- and don't forget the organizations that have been highlighting art and culture for years: The Highlands Art League; the Highlands County Museum of the Arts; the Museum of Florida Art and Culture at the college; the Depot Museums in Lake Placid and Avon Park, the Children's Museum of the Highlands; the Military SEA Museum, and the Avon Park, Lake Placid and Sebring Historical Societies.

Yes, we need to continue to let the world know about the county's fabulous fishing lakes, many golf courses, and outdoor activities. But sporting opportunities bring in only one type of tourist. If we want to become a popular destination, with a cross section of visitors, we have to offer more, especially if we're going to attract new businesses into the county.

After neglecting the arts for years, we hope the council understands how important it is to take advantage of this change. American and foreign tourists are looking for the fresh and new, in addition to a good, old-fashioned time.

We strongly believe the more we offer, the more people will come.

Sunday, February 24, 2013 - www.newssun.com/edt-022413